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| #646938 in Books | 2014-01-01 | Original language:English | PDF # 1 | 10.00 x.90 x8.10l,2.35 | File type: PDF | 576 pages | Consumer Behavior 2e by Kardes, Cronley, Cline.||0 of 0 people found the following review helpful.| Great Book and Great Search Option|By Customer|Fits my need and great search option within.|0 of 0 people found the following review helpful.| Four Stars|By Lisa Mason|Great quality for a great price!|0 of 0 people found the following review helpful.| Five Stars|By Miranda|gre||"I think it's the best on the market - especially at the graduate level."
"Kardes is a sound consumer behavior textbook that covers the most essential material."|About the Author|Frank R. Kardes is the Donald E.
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explo...
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