[PDF.79oj] Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
David L. Kirp
[PDF.ms70] Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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| #657081 in Books | Harvard University Press | 2003-11-30 | 2003-10-22 | Original language:English | PDF # 1 | 9.64 x1.08 x6.12l,1.38 | File type: PDF | 336 pages | ||3 of 3 people found the following review helpful.| Read This Book and Send a Copy to Your President or Chancellor|By Richard B. Schwartz|This is a fine book and, in some ways, an unexpected one. Kirp is a professor of public policy but this is not a dry data-ridden survey of the commercialization of the academy and its results for policy wonks. On the contrary, it is journalistic in the best sense of that term. Kirp looks at|From Booklist|The idea of the college campus as a refuge for intellectual pursuits has been all but swept away as colleges and universities succumb to highly competitive market pressures, with liberal arts sufferi
How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficie...
You easily download any file type for your device.Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education | David L. Kirp. A good, fresh read, highly recommended.
