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| #5667754 in Books | The Johns Hopkins University Press | 1993-03-01 | Original language:English | PDF # 1 | .60 x6.10 x9.10l, | File type: PDF | 144 pages | ||||"Margarete Rooney Hall gives an excellent account of the current practice and procedure of overall strategic and tactical planning necessary to wage successful fundraising campaigns and her handbook should be required reading for all deans who aspire to be co
Decentralization of fund raising and development is increasingly common in American higher education. Most university presidents, even those supported by a well-staffed development office, can no longer manage all the relationships with potential major contributors. Donors themselves often prefer contact with people working directly in areas of their particular academic interest. As a result, academic deans and other administrators are becoming more involved with fund ra...
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